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In May of 2002, he started a non-profit, the Blender Foundation, with the intention of making Blender open-source. Unable to buy the rights from NaN’s backers, Roosendaal opted for a novel plan. With NaN’s demise, Blender’s development ceased. Despite this investment, a harsh economic climate, excess spending, and troubled relations between NaN and its investors meant that the company closed in early 2002. As a consequence, Blender attracted two rounds of funding totalling some five and a half million US dollars. Thanks to this business model, NaN was able to fund a booth at a renowned computer graphics conference in Los Angeles, SIGGRAPH (Special Interest Group on Computer Graphics and Interactive Techniques).

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Not a Number (NaN) opened its doors in June 1998, distributing Blender under a freemium pricing strategy: the software was free to download, with NaN selling keys to unlock more advanced features.

However, Roosendaal had fallen in love with what he describes as its “magical ability to create a whole world in a computer.” So when NeoGeo closed, he and partner Frank van Beek founded a new company focused on further developing and marketing Blender. Launched in January 1995, this first iteration of Blender proper incorporated then innovative ideas, including a single window which could be subdivided as the user saw fit.Īt the time, 3D was considered commercially uninteresting. Costing the equivalent of thirty thousand US dollars, this computer led to Blender 1.0.

Roosendaal invested his savings in a Silicon Graphics workstation. (As an aside: the name refers to a song by a Swiss electronic band, Yello). This early version of Blender was intended to address a perennial frustration among creatives: when a difficult client requires multiple changes to a project, how do you implement those changes painlessly? Thanks to its highly configurable approach, Blender aimed at providing an answer.

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Originally, Blender was planned as an in-house application for NeoGeo it grew from a series of pre-existing tools, including a ray-tracer built for the Amiga. Roosendaal wrote the first source files titled “Blender” on the 2nd of January, 1994, still considered Blender’s official birthday. Initially based in Roosendaal’s attic, NeoGeo grew rapidly, garnering awards and becoming the biggest company of its type in the Netherlands. Attracted to all things technical and creative, Roosendaal began a degree in Industrial Design, but dropped out in order to start his own 3D animation studio, NeoGeo, in 1989 (the video game console of the same name appeared a year later). Blender was created by Ton Roosendaal, a Dutch art director and self-taught software developer.

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